Retail Representative - Reach

Wilmington, NC
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Responsible for identifying opportunities, achieving strategic goals, and building relationships within an assigned territory through sales calls at key retail accounts. Primary responsibilities include increasing sales and market share of the brands represented, while managing on-shelf availability across multiple categories.


The incumbent(s) in this position should exhibit the following Acosta values:

People Minded – Must show dignity and respect to all people

Integrity – Must exemplify the highest degree of ethical behavior

Results Oriented – Must show passion, pride and commitment to succeed

Trust – Must be honest, sincere and confident

Teamwork – Must build trusting relationships

Innovation – Must progress through a combination of creativity, common sense and vision

Balance – Must maintain an optimistic attitude and keep perspective on what is important in life.


  • Maximizing brand awareness and communicating new product opportunities, using sales data to drive in store actions.

  • Building relationships with key retail decision makers (department and store managers).

  • Identifying and implementing in store merchandising opportunities to increase brand visibility and availability while ensuring stock levels are maintained.

  • Ensuring client’s promotional activity is implemented and that products are on display in the correct location and with good availability.

  • Providing insightful and actionable market intelligence feedback.

  • Attending and actively contributing to Team Meetings.

  • Meeting the physical requirements

  • Other duties as assigned


Work Experience Requirements:

  • 1-year related work experience

  • In-store sales experience

  • Must live in assigned territory

Knowledge, Skills and Abilities Requirements:

  • Ability to prioritize sales time in relation to account opportunities/priorities

  • Outgoing personality with ability to build relationships across a wide array of personality types from diverse backgrounds

  • Ability to toggle efficiently between multiple programs to plan and achieve desired outcomes

  • Ability to comprehend and derive strategy from sales data

  • Must have excellent presentation and communication skills

  • Traits: EQ (Emotional intelligence), Intellectually curious, strong work ethic, self-confidence, coachable, analytical

  • This position requires that you drive on behalf of Acosta Sales & Marketing, and as such, any DUI/DWI conviction in the past 36 months will be an immediate disqualifier for this position

  • Familiar with efficiently routing a territory based on opportunity

  • Highly self-motivated and self-disciplined with ability to work effectively with little or no supervision

  • Ability to critically think through day to day situations and adjust strategy and direction accordingly

  • Ability to pre-plan for sales calls via fact-based selling

  • Must have reliable transportation

Acosta Sales & Marketing is an Equal Opportunity Employer

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Work State US-NC-Wilmington

Job ID 2023-225846

Work City Wilmington

PCN 268321

Position Type Regular Full-Time

Work Zip 28403

Starting average hours per week 37.5 +

Job Code SL304

Category Field Jobs

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