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Job Information

Acosta Sales & Marketing Sr. Category Analyst (CPG) in Rogers, Arkansas

Overview

This person must be very good at ' Telling the Story ' with data & used IRI/Nielsen or other syndicated data.

The primary responsibility of this position is to provide for the integration of syndicated data and/or demographic information into graphical presentations and/or category management business reviews.

Half of this role will support internal clients, from a Business Intelligence standpoint.

Responsibilities

  • Coordinate with the branch marketing manager and/or the category development manager to implement strategic plans developed by sales and marketing for the market, hub, client or customer team.

  • As directed, create business reviews and presentations dealing with specific needs as they pertain to category management, top line reports, and "New Client Interviews".

  • Responsible for the use and understanding of IRI and ACNielsen syndicated scanning data, Spectra Demographic data and systems utilized to generate the information for category reviews.

  • Analyze and create base marketing presentations for assigned clients within the market, hub, client or customer team.

  • Assist business managers, clients and/or trade contacts, marketing and MIS departments in order to fulfill requirements as needed within the market, hub, client or customer team.

  • Participate in local market presentations and assist in the operation of presentation equipment (computers, LCD Panel, overhead, etc.) as required.

  • Coordinate efforts and communications with the region's marketing hub to ensure all information and analytical requirements for the branch are being met.

  • Visiting customers in the market with business managers may be required.

  • Miscellaneous duties as assigned.

Qualifications

  • Bachelor's degree or equivalent work experience.

  • Prefer college degree or equivalent experience in marketing analysis (or previous experience as a category analyst) with specific knowledge or IRI and/or ACNielsen systems, data and their uses in building category business reviews.

  • Must be computer literate with a high degree of proficiency in Windows and related software applications including Excel, Word, PowerPoint, email, fax, database management, AC Nielsen, Spectra (in offices where applicable) and IRI data.

  • Must be able to effectively communicate with others.

  • Must be able to operate a calculator, computer, printer, fax machine, telephone and copy machine.

  • Must be able to make presentations coupled with excellent written and verbal communication skills.

  • Must be attentive to detail and accurate.

  • Must be able to effectively interact with peers, sales group and management teams.

  • Must be able to work effectively in a team environment.

Acosta Sales & Marketing is an Equal Opportunity Employer

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US:

Canada:

Work State US-AR-Rogers

Job ID 2019-166817

Work City Rogers

PCN Sourcing

Position Type Regular Full-Time

Work Zip 72756

Category Corporate Jobs

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