Acosta Sales & Marketing Mgr. Product Marketing in Irving, Texas
The Product Marketing Manager will be responsible for leading and building our Product Marketing practice. The Product Marketing Manager will be responsible for providing our commercial teams with world class sales materials that enables them to clearly communicate the unique value that Acosta offers. This includes development of compelling & influential sales materials, like PowerPoint presentations, demos, etc.
The Product Marketing Manager will also be responsible for the development of engaging marketing programs that builds awareness of Acosta at Trade Shows, in Trade Publications, and through online communications.
The Product Marketing Mgr. will develop comprehensive marketing plans for sales & marketing teams
Work closely with the Product Team to develop compelling & influential sales materials
Assesses, analyze and monitor market competition
Develops deep connections with industry leaders to ensure Acosta gains exposure in trade publications and trade events
Lead programs to generate buzz ahead of new product launches
Assist Product Managers in understanding market needs
Define and implement clear product positioning, pricing, and messaging for products.
Keep up-to-date on new developments and trends to understand customer and market needs for products
Work with product team to develop and manage financial models for products
Other duties as assigned.
Bachelor’s Degree Preferred
2+ years of domain knowledge; either broker, retailer or manufacturer
5+ years of product marketing experience
1+ years’ supervisory / management experience a plus
Proven history of creating compelling marketing programs with comprehensive understanding of the marketing and product planning process
Proven strong strategic planning and tactical implementation experience in marketing across various outlets including web-based, traditional, multi-media, etc.
Experience with developing and executing product launch strategies and tactics
Experience champions a clear channel of communication and coordination between all functional areas impacting operations.
Excellent interpersonal and communication skills, including the ability to listen and assess customer needs, translating those stated customer requests into need statements, prioritize needs/requirements, and communicate them cross-functionally
Strong relationship building skills to constructively foster relationships internally and externally, including key opinion leaders
Outstanding written & verbal communication skills
Ability to be action orientated
Collaborative mindset with the ability to travel 30% of the time.
Acosta Sales & Marketing is an Equal Opportunity Employer
By submitting your application you agree with and accept the Acosta Privacy Statement and Terms of Conditions.
Job ID 2018-145438
Work City Denver
Position Type Regular Full-Time
Work Zip 80260
Starting average hours per week 37.5 +