Acosta Sales & Marketing Manager, E-Commerce Customer in Grand Rapids, Michigan
Work with the E-Commerce Customer Director to improve the strategic online presence and drive e-commerce sales growth on behalf of Acosta clients. Represent multiple consumer packaged goods (CPG) manufacturers at a single multichannel (Brick & Click) retailer. Work with the Director to penetrate retailer eCommerce teams and define the capability as this part of the business grows.
Work with the customer and have a clear understanding of the e-commerce objectives. Establish benchmarks and metrics to measure success and communicate with the client.
Assist with creating growth plans and targets.
Establish strong integration into retailer e-commerce teams.
Work alongside the traditional account teams and coordinate efforts with the brick and mortar teams.
Advise on assortment to fit retailer strategy.
Work with the manufacturer to prioritize digital shelf improvements.
Surface promotional and marketing opportunities on site.
Surface third-party media opportunities to enhance presence.
Create cross-manufacturer merchandising opportunities.
Advise on trade/marketing investment plan.
Report results aligned with retailer capabilities.
Five years of experience in business, customer management, and customer development or similar function.
E-commerce experience, preferably focused on multi-channel retailers, with the ability to drive e-commerce growth.
Recent experience with the digital shelf, updating content, creating online merchandising, promotional, and media plans.
Product information manager (PIM), digital asset manager (DAM), and content management tools experience.
Retailer-specific e-commerce capabilities and processes experience preferred
Assist with planning, monitoring, and managing departmental budgets.
Strong coordination and project management skills.
Strong business communication and interpersonal skills with both internal and external workgroup
Work State US-MI-Grand Rapids
Job ID 2020-168524
Work City Grand Rapids
Position Type Regular Full-Time
Work Zip 49546
Category Corporate Jobs