Consumer Activation Execution Manager

Fort Worth, TX
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Consumer Activation Execution Manager


Consumer Activation Execution Manager

The Consumer Activation Execution Manager will be accountable for implementing the territory commercial plan for the assigned geographical area, focusing on branded retail point of sales, indirect (B2B2C) channels (Key accounts, independent trade) and brand building touchpoints (café/bars/events) to ensure product performance and deliver the best consumer experience.Consistently voted one of the best places to work, Mosaic North America (an Acosta Group agency) allows you to work with the world’s most beloved brands you know and use every day.

Key Responsibilities:

Serving as the deployment and execution owner for their respective geography, theConsumer Activation Execution Managerwill ensure: a high level of staffing and performance; effective management of stakeholder relationships throughout all org levels; deliver and exceed business and operational expectations and ensure the consumer remains at the heart of all decisions.

  • Ensure the delivery of all consumer experiences , leading & exceeding consumer expectations.

  • Ensure full execution of all consumer related journeys, ensuring teams are trained and expectations are crystal clear to their workforce.

  • Ensure the consumer remains at the heart of all decision making.

  • Collect, track, and provide consumer insights which will serve as lessons to continually improve the consumer experience in their geography.

  • Deliver the business to exceed all key performance metrics.

  • Maximize a network of sales channels (B2B and B2C) while maintaining effective relationships with indirect channels and retail advocates alike.

  • Establish and execute sales offers and merchandising in branded touchpoints. Develop sales plans through 1:1 and corporate presentations, to lead generation, to activation.

  • Drive B2C digitalization in all channels to improve consumer experience and efficiencies. Ensure staff will deliver the right experience, at the right time to maximize key performance metrics.

  • Be accountable for delivering the people platform in their geography.

  • Lead and develop a team across a geographic territory, whose primary role is to build and maintain trusting relationships, train & engage sales associates and consumers on products and devices and promote and advocate products and the brand.

  • Ensure a high quality, engaged, and skilled front line (directly or indirectly employed) leveraging all people management levers (recruiting, supervising, training, development, recognition, performance management)

  • Responsible for succession planning, conducting performance reviews, HR policies, training, hiring process, performance management, payroll, and other management responsibilities as required.

  • Ensure operational excellence is applied to all processes.

  • Lead and be accountable for the delivery the day to day operational processes within touchpoints.

  • Work alongside the brand stakeholders to maintain healthy distribution levels and coordinate on trade initiatives (distribution, merchandising, activations)

  • Ensure touchpoints follow all designated operational processes, working to ensure development, training and execution are all to the expected standard, with a right first time mentality.


  • Bachelor's Degree or equivalent work experience

  • 5 years of multi-channel consumer engagement, sales, or marketing experience

  • 3 years of experience managing teams within a sales or retail capacity.

  • Client and customer-focused, understanding and anticipating needs and expectations while following through on commitments.

  • Outstanding organizational, time management, attention to detail, and prioritization skills.

  • Superior interpersonal and communication skills, collaborating closely with Leaders, team members, clients, and stakeholder management.

  • Excellent judgment, effective problem-resolution skills, and the ability to balance multiple demands.

  • Strong communication skills including providing program reporting to clients and partners.

  • Excellent verbal, written, and presentation skills.

  • Proficient in working in a digital work environment including social media tools and digital platforms.

  • Critical thinking to evaluate, assess, and make recommendations to senior leadership based on the field team's market intelligence and feedback on current business conditions.

  • Knowledgeable of business development, client acquisition, sales, and customer service strategies.

  • Superior people management skills, ability to lead and empower team members to demonstrate thought leadership and decision-making by creating a supportive and collaborative environment, building team morale, and accomplishing objectives.

  • Ability to achieve all established success metrics as outlined by the program.

  • Ability to identify trends to drive key business decisions, develop business goals, and determine how to accomplish results with some guidelines.

  • Be agile to work in complex legal frameworks.

  • Willingness to work flexible hours, including evenings and weekends.

  • Legally authorized to work in the U.S.

  • Based within the city limits of where they will operate.

Acosta Group/Mosaic North America is an Equal Opportunity Employer

Every day, Acosta Group influences the purchase of more brands, more often, across more channels, than anyone else. Join our team of exceptional professionals and be a part of revolutionizing the Consumer Packaged Goods (CPG) industry. Acosta Group is connecting tomorrow’s commerce today.

DISCLAIMER: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. Mosaic reserves the right to modify all or part of any job descriptions at its discretion in order to meet and or exceed the needs of the business.

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Job Management

Primary Location US-TX-Fort Worth/Dallas

Shift Day Job

Job Posting Oct 17, 2023, 10:43:18 AM

Schedule Full-time

Job Type Standard

Job Number: 1252652xCAEMTX


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